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Kyodo Asian ・ General Manager Asian Tiger (tentative)

My role in the collaboration

Responsible for everything from new business development to customer service

I am in charge of new sales and advertising project management in the advertising industry. I conduct sales activities for advertisers, advertising agencies, and media, and propose optimal advertising solutions. In addition, as a liaison between advertisers and media, I coordinate project progress, manage schedules, and check the content of advertising creatives, supporting smooth advertising operations.

Contributing to your marketing activities!

By creating proposal materials aimed at solving problems, we support advertising strategies from planning to implementation, contributing to corporate marketing activities.

From a different industry to the advertising industry

I jumped into the advertising industry from a different industry and am taking on a new challenge. At first, I had a hard time following the conversations because there were so many words I didn't know, and I had never used a system before. Since I was in the new business department, I had little knowledge and was feeling my way around.
In the process, I was conscious of researching things myself first, and if I still didn't understand, I always asked and consulted those around me. I am accumulating knowledge and experience through trial and error.
I realized that advertising does not generate sales immediately, but requires persistent management. However, it is also important to identify a winning strategy while deepening your understanding of the industry, rather than continuing to deliver products that do not sell.
In addition, with new projects, I have had the experience of focusing too much on starting ad delivery and not being able to predict the challenges that would come afterwards.

In the future, I would like to continue making improvements on a daily basis by making proposals that include possible issues and ways to deal with them. I will further hone my proposal and listening skills to achieve results.